A redesign of the redesign

As said in a previous post, I didn’t think my redesign of my website was good enough to display my work. With that in mind, I decided to redesign again and I’ve just completed and uploaded it. You can see it at www.theworkof.co.uk.

Although it’s not perfect, I do believe it satisfies my needs a little better and I’m much more comfortable with it than the previous design. There are a few key reasons why I’m happier with this design. You might want to consider these reasons if you’re designing your own site, too.

Firstly, it catches your attention better. This is because the logo is now at the top of the page, with a bright header image that directly relates to the logo and indeed why the logo looks like it does. Also, this design looks much more like it relates to my business cards.

The header image is linked to my biography, which I believe to be an important part of why a potential client should choose me over someone else. It’s not an extensive biography and it’s subject to change, but I do believe that this works better than what I had before, which was far too long. One thing that is currently missing from my bio page is my CV, which I intend to add shortly.

It’s now easy to see when I’ve updated the site with new work, as new work will appear on the main page of the site. While I will of course be producing work all of the time, it will be at a slow and steady rate, rather than churning out something new every day, which is why there is only need for one new artwork space on the front page. It allows me to rotate new artwork when I want.

My blog is now directly accessible from the front page and much more visible. I want this blog to be quite an important part of my site as this is where you can find all of my behind the scenes writing and images, such as developmental work.

I think it’s important to show potential clients what I’m looking at to get my inspiration so I’ve added a third section called “Elsewhere”, which gives a short list of links to articles which I’ve been reading recently around the web.

The way in which I’ve designed this site allows me to use the full width and height of the layout so that any work can fill it. I think this makes the work look larger and allows the viewer to be enveloped in it. I’ve also spread the work out onto multiple pages, rather than making the user scroll down the page. Again, this is so that the user can be fully enveloped in one piece of work or a part of it.

As I said to begin with, I’m much happier with this design although of course as a designer, I’ll never be 100% happy with it and it will most likely evolve over time to further suit my needs but for now, it’s something that I’m happy showing potential clients.

I’d really love your thoughts on it so please feel free to either email me at neil @ theworkof.co.uk or comment on this post. Thank you.