Chester Charity Beer Festival 2010
Chester Charity Beer Festival raises money for good causes and charities through a three-day beer festival. Having worked with the festival in 2009 to establish an intermediate brand, this year saw the campaign include a refined logo, tickets, beer purchasing cards, posters, t-shirts and a 32 page programme.
Of particular note are the beer purchasing cards, which were developed upon request as an alternative to using simple raffle tickets.
Over the course of the three-day event, over 2,000 people used the designed material.
Phil Robson, Festival Management
“The new beer festival far exceeded our expectations in terms of profit and experience. It has been a difficult journey but we now have a platform to build on. There is a collective sense of relief that our significant gamble paid off and the new brand will continue and grow. I hope your work and attention to detail is acknowledged by the public; all in Table and beyond were very impressed.”