New Project: Impossibly Stupid
Firstly, I hope everyone is having a good new year. Welcome to 2010. That’s “twenty ten” and not “two thousand and ten” according to the American National Association of Good Grammar (NAGG).
To kick off January, here’s a new identity for Impossibly Stupid, a blog run by Doc O’Leary. Doc writes about many things, but with a particular interest in some of the mindless things that people do that make you think “Well what was the point of that?”. Here’s his original logo:
It’s not actually that bad of a logo, but it was lacking communication between it and the blog name.
This was a very short project, but one which still required the sketching of ideas between any digital work was done. I started by trying to incorporate the ‘i’ and ’s’ of ‘Impossibly Stupid’ into one solid logo and I think this is where a lot of logo designs start from. Some are fantastic, others don’t work at all. I also tried to play with the idea of taking one step forward and two steps back to reinforce the idea of something being stupid.
That wasn’t really working as well as I had hoped it would so I moved onto something else, playing …
